ALPHARETTA, Ga. (September 28, 2022) – Jackson and Coker Locum Tenens, a leader in staffing solutions for locum tenens including advanced practice and telehealth, revealed the company’s new branding on September 22, 2022. Building on its rich 44-year history, it reflects a modern, refreshed approach aligned to the company’s mission, purpose, and unique value proposition in fulfilling the needs of the hospitals, healthcare facilities, physicians, and advanced practitioners it serves across the U.S. The company’s new branding is backed by market research and energized by the idea of bringing more purpose and positivity to the locum tenens experience.

“Over the decades, we have grown because our associates believe in our purpose of connecting healthcare organizations of all sizes with physicians and advanced practitioners to deliver purposeful relationships and positive outcomes for all,” said Tim Fischer, president, Jackson and Coker Locum Tenens. “The evolution of our brand enables us to articulate how we serve in a new way, while continuing to advance our mission of connecting providers and communities to transform lives.”

The company’s new branding, developed in partnership with Adrenaline Agency of Atlanta, Georgia, is distinguished through a new look-and-feel, messaging, and tone.

“The brand mark, a visual element that is associated with Jackson and Coker Locum Tenens’ new logo, is two arrows connecting. There is strength in that connection. It is what drives us,” commented Allison Kirk, division vice president of marketing, Jackson and Coker Locum Tenens. “It’s the point where relationships are born and grown.”

Symbolizing the additive power of those relationships, the mark also represents a unified focus on the future. It enables Jackson and Coker Locum Tenens, or J+C, to highlight its unique ability to cultivate purposeful relationships and positive outcomes within the dynamic and highly competitive locum tenens staffing industry.

The positive impact the company is focused on shines through in the eye-catching digital illustrations developed exclusively for J+C. The artwork is anchored in real-life stories, weaving together geometric patterns to create portraits that depict a deep understanding of the lives that today’s physicians, advanced practitioners, and healthcare system administrators lead.

Though J+C has evolved since its inception in 1978, the company’s purpose, mission, and values of Others First, Wisdom and Growth remain the same. This rebrand honors the company’s long history, as well as its founder.

“Our founder, Rick Jackson, has made a tremendous impact on the world through the industry we serve and his personal mission to infuse hope and opportunity into the lives of underserved children and young people,” added Fischer. “The company’s rebranding honors the legacy of what he started.”

“One of the reasons Jackson and Coker has been successful is because of the values that were instilled by my father, based on a fundamental belief that each person is valuable and worthy of us serving,” said Shane Jackson, president of Jackson Healthcare, the parent company of Jackson and Coker Locum Tenens. “For decades, the company has worked to fill gaps in care while ensuring that healthcare organizations, physicians, and advanced practitioners can deliver the best patient care possible. Looking to the future, J+C is poised to continue to honor the legacy of serving others, advancing our mission for generations to come.”

To learn more about Jackson and Coker Locum Tenens and the rebrand, visit jacksoncoker.com/about/.