Locum Tenens Demand Is Growing: Urban, Suburban, and Rural 

See how locum tenens demand varies across urban, suburban, and rural settings, and what clinicians should know when choosing where to practice.
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Key Points

  • Locum tenens demand is growing across urban, suburban, and rural settings — not just in rural areas anymore.
  • Each practice environment offers a different experience: Urban = volume, Suburban = growth, Rural = access.
  • You have more choice than ever. Matching your practice style to the right “America” leads to better-fit locums roles.
  • Knowing the demand drivers helps you ask smarter questions about patient volume, support, schedules, and expectations.

Locum tenens is no longer defined by rural shortages alone. Facilities across urban and suburban areas are now relying heavily on locums, each for different operational reasons and with distinct assignment experiences. Where demand is rising shapes the roles that open, the schedules facilities need covered, and what a “typical day” feels like. 

We can understand these patterns through a simple framework: the Three Americas. 

  • Urban: Demand driven by volume and acuity. 
  • Suburban: Demand driven by population growth and service expansion. 
  • Rural: Demand driven by access to care. 

Why Locum Tenens Demand Is Growing

This increase in demand is not random. Several forces are pushing facilities toward locums across all three settings. 

1. Workforce strain + burnout

Many organizations are managing turnover and coverage needs while trying to protect their permanent teams. Locums can provide breathing room, stabilize schedules, and maintain service lines through transition periods. 

2. Facilities are using locums more strategically

Locums is increasingly used as a planned part of workforce strategy, not only as a last resort. Facilities use locums to: 

  • Maintain access while recruiting. 
  • Support growth initiatives. 
  • Provide seasonal or surge coverage. 
  • Reduce overtime strain on employed teams. 

3. Patient + population trends are shifting demand patterns

Population growth in metro-adjacent areas can push demand outward from urban cores. At the same time, rural communities still face persistent access issues that require ongoing coverage solutions. 

4. Clinician priorities are evolving

More clinicians are looking for:  

  • Better control of schedule and workload. 
  • The ability to try different practice environments. 
  • Flexibility without long-term employment commitments. 
  • Work that aligns with lifestyle, family needs, or burnout recovery. 

These clinician preferences and facility needs are converging, which expands opportunities across all Three Americas. 

A Snapshot of Locums Demand: Urban vs Suburban vs Rural

Urban

  • Primary demand driver: High patient volume, higher acuity, staffing churn. 
  • Common settings: Academic medical centers, large community hospitals, regional referral hubs. 
  • Work environment: Fast pace, multidisciplinary teams, defined protocols. 
  • Best fit if you want: Complexity, variety, skill sharpening, big-team practice. 

Suburban

  • Primary demand driver: Population shifts, new sites, service line growth. 
  • Common settings: Community hospitals, multi-specialty clinics, urgent care, ASCs. 
  • Work environment: Moderate acuity, often more predictable schedules, potential multi-site work. 
  • Best fit if you want: Balance, stability, variety without constant high intensity. 

Rural

  • Primary demand driver: Access gaps, recruiting challenges, aging workforce. 
  • Common settings: Critical access hospitals, FQHCs, rural health clinics, small community hospitals. 
  • Work environment: Broad scope, fewer resources, high autonomy, strong community ties. 
  • Best fit if you want: Mission-driven work, independence, meaningful impact. 

Let’s find the right fit for your career.

Urban Locums

The Pressure Valve for Volume + Complexity

Demand Drivers

Urban facilities often function as regional magnets for care. They see: 

  • High throughput in the ED, inpatient units, and procedural areas. 
  • Higher acuity and complex comorbidities. 
  • Staff burnout and turnover, especially in high-intensity services. 
  • Coverage needs in hard-to-fill shifts, including nights, weekends, and surge periods. 

In many urban markets, locums isnt just about filling gaps. It also keeps service lines moving when patient volume outpaces hiring. 

Typical Assignments

You are more likely to see roles in:  

  • Large hospitals and academic medical centers. 
  • Busy community hospitals that operate like referral hubs.

Common patterns include: 

  • Nights and weekends in ED, hospitalist, ICU, anesthesia, or other high-coverage services. 
  • Consult-heavy roles depending on specialty and facility structure. 
  • Frequent interaction with multidisciplinary teams, protocols, and handoffs.

Pros for Clinicians

Urban assignments can be professionally energizing if you like intensity:  

  • Exposure to diverse, complex cases. 
  • Strong learning environment and ongoing skill-building. 
  • Opportunities to practice within high-resource systems and established pathways. 

Trade-offs to Consider

Urban work can be demanding, especially if expectations are unclear:  

  • Higher pace and intensity, which can increase fatigue if boundaries are not well-defined. 
  • Less continuity with patients compared to longitudinal models. 
  • Large-system culture can feel impersonal if you prefer tight-knit teams. 

Suburban Locums

Practicing Where the Population Is Moving

Demand Drivers

Suburban and metro-adjacent markets are expanding in many regions, which often leads to:  

  • New clinics, urgent care centers, and outpatient sites coming online.
  • Service lines scaling faster than permanent hiring timelines.
  • Temporary gaps while teams recruit, onboard, and stabilize staffing.

In these areas, locums coverage is often tied to growth rather than crisis. 

Typical Assignments

You may find opportunities in:  

  • Community hospitals.
  • Multi-specialty groups.
  • Ambulatory surgery centers and outpatient procedural sites.
  • Urgent care networks.

The work can include: 

  • Primarily outpatient clinic days, sometimes paired with light inpatient coverage depending on specialty.
  • Potential floating between multiple sites within one health system.

Pros for Clinicians

Suburban assignments can be appealing if you want variety without constant high intensity: 

  • Often more predictable hours than high-volume tertiary centers.
  • Moderate acuity with a broad, practical case mix.
  • Opportunity to build relationships in a system that is growing, even as a locums clinician.

Trade-offs to Consider

Growth brings its own friction: 

  • You may see changing workflows as sites scale and processes mature.
  • Some assignments require travel between locations, sometimes within the same week.
  • If you thrive on high acuity, certain roles may feel less stimulating.

Rural Locums

A Lifeline for Patients and Communities

Demand Drivers

Rural facilities often face structural recruiting challenges that can persist for years: 

  • Long-term shortages in key specialties and primary care.
  • Smaller candidate pools and fewer local training pipelines.
  • Higher retirement rates and limited coverage depth.

In many communities, locums clinicians help keep essential care local. 

Typical Assignments

You may practice in: 

  • Critical access hospitals.
  • Rural health clinics.
  • FQHCs.
  • Small community hospitals.

Rural work often includes: 

  • A broader scope and a wider range of conditions.
  • Limited subspecialty backup on site.
  • Greater autonomy and responsibility, with more reliance on transfer pathways.

Depending on specialty and facility size, you may be asked to cover multiple roles across a service line, particularly during coverage gaps. 

Pros for Clinicians

For many clinicians, rural work is deeply fulfilling: 

  • High sense of purpose and visible impact on access to care.
  • Strong relationships with staff and community.
  • Increased autonomy and opportunities to use a broad skill set. 

Trade-offs to Consider

Rural assignments require clarity on resources and logistics: 

  • Diagnostics, staffing, and specialty coverage may be limited.
  • Travel and lodging details matter more, especially for longer assignments. 
  • Call burden can be heavier in very small facilities. 

How to Use the Three Americas Framework in Your Own Career Decisions

The most valuable part of this framework is what it helps you do next: match your practice style to the setting that fits your lifestyle and career goals. 

Step 1

Identify what you want more of right now.

Ask yourself: 

  • Do I want pace and complexity, predictability and balance, or mission and autonomy? 
  • Am I energized by big teams and structured protocols, or do I prefer independence and broad scope? 
  • What matters most to me in this season: learning, income stability, lifestyle, impact, or a reset? 

Step 2

Match your preferences to the right “America.”

  •  If you love high acuity, variety, and large teams, urban locums may fit. 
  • If you want balance and a steady rhythm with moderate acuity, suburban locums may be ideal. 
  • If you are driven by mission, autonomy, and meaningful access work, rural locums can be deeply rewarding. 

Step 3

Use the framework in recruiter conversations.

Instead of starting with a list of states or a single pay target, try leading with fit: 

  • “I am most interested in volume, growth, or access, and here is why.” 
  • “Can you map a few options to these three settings so I can compare workload, support, and schedule?” 
  • “What would be different about my day-to-day in each of these environments?” 

The most valuable part of this framework is what it helps you do next: match your practice style to the setting that fits your lifestyle and career goals. 

Locums Is Not One Thing. It Is Three Different Realities.

Urban, suburban, and rural locums assignments can all be great roles, but they ask different things of you and give different things back. Understanding where demand is growing, and why, helps you ask better questions about patient volume, staffing support, schedule expectations, and what success looks like on day one. 

Most importantly, it reminds you of something clinicians sometimes forget when job boards get noisy. You have more choice than ever. When you match your practice style to the right “America,” you set yourself up for a better experience. 

Talk with a recruiter about where you'll thrive.

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Federal facts for you.

We are a Federal Supply Schedule Contract holder. 

Federal Supply Schedule (FSS) Contract: 36F79723D0086, Professional and Allied Healthcare Staffing, effective March 15, 2023, through March 14, 2028.

NAICS Codes:
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  • 621112: Offices of physicians, mental health specialists. 
  • 621399: Offices of all other miscellaneous health practitioners. 
  • 621330: Offices of mental health practitioners.

Privileging.

Once you and our client agree to move forward with your assignment, our privileging team will assist you and the client in gathering information required by the healthcare facility to grant clinical privileges.

1

We contact the facility’s Medical Service Office (MSO) for their application and requirements.

2

We will assist you by pre-populating the facility’s application and sending to the MSO.

3

We will assist the MSO by following up on requested items.

4

MSO will grant privileges based on your training and experience, and you will be able to start your assignment.

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Maggie Youmans

Senior Vice President, Sales

As Senior Vice President, Maggie oversees several key specialty divisions and adjacent teams. With a demonstrated history of leading teams and developing individuals across the organization, she is dedicated to inspiring, challenging and empowering associates to achieve their personal and professional goals. 

Maggie earned degrees in marketing and management focused on consumer economics from the University of Georgia, Terry College of Business. She enjoys traveling with her husband to visit different bed and breakfasts. Together, they have been able to see the beauty within their own backyard and across the country.

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Anne Anderson

Executive Vice President

"I'm passionate about the locum tenens industry - we make a real difference in the lives of both our heroic healthcare providers and the patients they treat."

Anne has been at the forefront of the evolution of locum tenens for more than 35 years. She’s a respected leader with expertise in corporate operations, risk management, credentialing, and travel services. Before joining Jackson and Coker, she served as Executive Vice President at Medical Doctor Associates, part of Cross Country Healthcare. 

An ardent industry advocate, Anne served several years on the Board of the National Association of Locum Tenens Organizations (NALTO), including two years as president. Her passion for innovation has also led her to be named to Staffing Industry Analysts’ 2024 Global Power 150 Women in Staffing list. SIA recognizes Anne for easing the administrative burdens of healthcare workers through the implementation of state-of-the-art credentialing technology within the customer care team at Jackson and Coker.

Anne received a bachelor’s degree in business administration from Spring Hill College. She is also a PADI open water diver and enjoys scuba diving. 

Connect with Anne on LinkedIn.