Population Growth Drives Needed Women’s Health Services

America’s population is concentrated on two ends of the spectrum.

On one end, you have 90.7 million people in Generation Z, those born in 1997 or later, making up the largest segment of the American population. On the other, 71.4 million people make up the Baby Boomer generation, of which women are the majority.

Although their needs are different, barriers to care exist for women from adolescents to seniors. Because of insurance coverage, convenience factors, financial constraints and physician shortages, a women’s annual gynecologic exam may be her only doctor visit all year.

Women are increasingly relying on their gynecologists for routine care, and that makes these appointments even more vital to improving patient outcomes.

Here’s how to meet demand for care from both ends of the female spectrum:

1. Establish care early for lasting patient relationships.

Most women begin having gynecologic exams in mid-to-late teens, setting the stage for their long-term relationships with healthcare. These exams can help patients avoid teen pregnancy, get treatment for irregular or heavy menstrual cycles or obtain screenings for sexually transmitted infections. Creating a yearly schedule helps establish care and addresses new concerns as they arise.

Young patients who receive great care are more likely to come back to the same organization for services down the line – like when they need an obstetrician to have a baby or when they need a pediatrician for their future children.

Key takeaway: Your providers’ ability to build trusting relationships early can help strengthen your referral network and provide better outcomes for the patient throughout her lifetime.

2. Be ready for baby boomer women.

Demographic patterns project that the population of Americans over age 65 will triple by 2030, leading to care shortages. Women are living longer and are now spending a third of their lives postmenopausal.

As our population ages, there’s increased demand for quality mid-life services. Women today rely on gynecologists to provide routine care, making it crucial that your physicians know how to identify and provide follow-up recommendations for a variety of the issues aging women may see. These include:

  • Cancer: One in 8 women will develop cancer over her lifetime. Endometrial cancer is becoming more common in American women, and postmenopausal women are most affected.
  • Osteoporosis: Osteoporosis can be an elusive condition, but gynecologists can learn to evaluate at-risk women for signs of fracture.
  • Heart Disease: Heart disease remains the top cause of death for America’s women, yet 40% of women say they haven’t had a heart health assessment in the past year. A basic heart screen during a well-woman exam can save a life.
Key takeaway: By providing these screenings, your gynecologists can create better patient outcomes and provide necessary referrals to specialists elsewhere in your organization, including radiology, oncology and cardiology.

Gynecologists are on the frontlines of care. Your gynecologists are crucial to women’s overall health at all stages of their lives. Meet the demand of today’s patient population by creating the right staffing mix of gynecologic providers – from physicians to nurse practitioners.

See how locums can improve your staffing mix.

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Federal facts for you.

We are a Federal Supply Schedule Contract holder. 

Federal Supply Schedule (FSS) Contract: 36F79723D0086, Professional and Allied Healthcare Staffing, effective March 15, 2023, through March 14, 2028.

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  • 621399: Offices of all other miscellaneous health practitioners. 
  • 621330: Offices of mental health practitioners.


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Maggie Youmans

Senior Vice President, Sales

As Senior Vice President, Maggie oversees several key specialty divisions and adjacent teams. With a demonstrated history of leading teams and developing individuals across the organization, she is dedicated to inspiring, challenging and empowering associates to achieve their personal and professional goals. 

Maggie earned degrees in marketing and management focused on consumer economics from the University of Georgia, Terry College of Business. She enjoys traveling with her husband to visit different bed and breakfasts. Together, they have been able to see the beauty within their own backyard and across the country.

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Anne Anderson

Executive Vice President

"I'm passionate about the locum tenens industry - we make a real difference in the lives of both our heroic healthcare providers and the patients they treat."

Anne has been at the forefront of the evolution of locum tenens for more than 35 years. She’s a respected leader with expertise in corporate operations, risk management, credentialing, and travel services. Before joining Jackson + Coker, she served as Executive Vice President at Medical Doctor Associates, part of Cross Country Healthcare. 

An ardent industry advocate, Anne served several years on the Board of the National Association of Locum Tenens Organizations (NALTO), including two years as president. 

Anne received a bachelor’s degree in business administration from Spring Hill College. She is also a PADI open water diver and enjoys scuba diving. 

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