Jackson + Coker Locum Tenens Unveils New Branding Aligned to Mission, Purpose, and Unique Value Proposition

ALPHARETTA, Ga. (September 28, 2022)Jackson + Coker Locum Tenens, a leader in staffing solutions for locum tenens including advanced practice and telehealth, revealed the company’s new branding on September 22, 2022. Building on its rich 44-year history, it reflects a modern, refreshed approach aligned to the company’s mission, purpose, and unique value proposition in fulfilling the needs of the hospitals, healthcare facilities, physicians, and advanced practitioners it serves across the U.S. The company’s new branding is backed by market research and energized by the idea of bringing more purpose and positivity to the locum tenens experience.

“Over the decades, we have grown because our associates believe in our purpose of connecting healthcare organizations of all sizes with physicians and advanced practitioners to deliver purposeful relationships and positive outcomes for all,” said Tim Fischer, president, Jackson + Coker Locum Tenens. “The evolution of our brand enables us to articulate how we serve in a new way, while continuing to advance our mission of connecting providers and communities to transform lives.”

The company’s new branding, developed in partnership with Adrenaline Agency of Atlanta, Georgia, is distinguished through a new look-and-feel, messaging, and tone.

“The brand mark, a visual element that is associated with Jackson + Coker Locum Tenens’ new logo, is two arrows connecting. There is strength in that connection. It is what drives us,” commented Allison Kirk, division vice president of marketing, Jackson + Coker Locum Tenens. “It’s the point where relationships are born and grown.”

Symbolizing the additive power of those relationships, the mark also represents a unified focus on the future. It enables Jackson + Coker Locum Tenens, or J+C, to highlight its unique ability to cultivate purposeful relationships and positive outcomes within the dynamic and highly competitive locum tenens staffing industry.

The positive impact the company is focused on shines through in the eye-catching digital illustrations developed exclusively for J+C. The artwork is anchored in real-life stories, weaving together geometric patterns to create portraits that depict a deep understanding of the lives that today’s physicians, advanced practitioners, and healthcare system administrators lead.

Though J+C has evolved since its inception in 1978, the company’s purpose, mission, and values of Others First, Wisdom and Growth remain the same. This rebrand honors the company’s long history, as well as its founder.

“Our founder, Rick Jackson, has made a tremendous impact on the world through the industry we serve and his personal mission to infuse hope and opportunity into the lives of underserved children and young people,” added Fischer. “The company’s rebranding honors the legacy of what he started.”

“One of the reasons Jackson + Coker has been successful is because of the values that were instilled by my father, based on a fundamental belief that each person is valuable and worthy of us serving,” said Shane Jackson, president of Jackson Healthcare, the parent company of Jackson + Coker Locum Tenens. “For decades, the company has worked to fill gaps in care while ensuring that healthcare organizations, physicians, and advanced practitioners can deliver the best patient care possible. Looking to the future, J+C is poised to continue to honor the legacy of serving others, advancing our mission for generations to come.”

To learn more about Jackson + Coker Locum Tenens and the rebrand, visit jacksoncoker.com/about/.

About Jackson + Coker Locum Tenens.

Jackson + Coker Locum Tenens champions better locum tenens experiences by connecting healthcare organizations, large and small, with physicians and advanced practitioners who share the mission of improving patient care. With 40+ years of industry-leading experience, we transform lives through locum tenens staffing by combining concierge-level service, responsive communication, innovative tools, and customized, scalable solutions built for our customers.

Dedicated to the belief that everyone deserves compassion, we work towards one big idea: a better healthcare experience for all. Jackson + Coker Locum Tenens is part of the Jackson Healthcare® family of companies. For more information, visit jacksoncoker.com or follow us on LinkedIn, Facebook, Instagram, and Twitter.

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Federal facts for you.

We are a Federal Supply Schedule Contract holder. 

Federal Supply Schedule (FSS) Contract: 36F79723D0086, Professional and Allied Healthcare Staffing, effective March 15, 2023, through March 14, 2028.

NAICS Codes:
  • 561320: Temporary help services. 
  • 621111: Offices of physicians. 
  • 621112: Offices of physicians, mental health specialists. 
  • 621399: Offices of all other miscellaneous health practitioners. 
  • 621330: Offices of mental health practitioners.


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We will assist the MSO by following up on requested items.


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Headshot of Maggie Youmans

Maggie Youmans

Senior Vice President, Sales

As Senior Vice President, Maggie oversees several key specialty divisions and adjacent teams. With a demonstrated history of leading teams and developing individuals across the organization, she is dedicated to inspiring, challenging and empowering associates to achieve their personal and professional goals. 

Maggie earned degrees in marketing and management focused on consumer economics from the University of Georgia, Terry College of Business. She enjoys traveling with her husband to visit different bed and breakfasts. Together, they have been able to see the beauty within their own backyard and across the country.

Connect with Maggie on LinkedIn.

Headshot of Anne Anderson

Anne Anderson

Executive Vice President

"I'm passionate about the locum tenens industry - we make a real difference in the lives of both our heroic healthcare providers and the patients they treat."

Anne has been at the forefront of the evolution of locum tenens for more than 35 years. She’s a respected leader with expertise in corporate operations, risk management, credentialing, and travel services. Before joining Jackson + Coker, she served as Executive Vice President at Medical Doctor Associates, part of Cross Country Healthcare. 

An ardent industry advocate, Anne served several years on the Board of the National Association of Locum Tenens Organizations (NALTO), including two years as president. 

Anne received a bachelor’s degree in business administration from Spring Hill College. She is also a PADI open water diver and enjoys scuba diving. 

Connect with Anne on LinkedIn.